Your sector:

Beauty salon promotion in ChatGPT and Google’s AI search

Let AI recommend
your salon.

Choose your sector — we’ll show you an example of what AI tells your customers

When a client asks ChatGPT or Gemini where to get a good manicure, AI decides for itself who to recommend. Here’s how it starts recommending you.

  1. The problem

    AI recommends your competitors. Not a word about you.

    A client asks AI: “Where can I get a good manicure in Clapham?” The answer names three places, and your salon isn’t one of them. You don’t see this: these conversations never reach your analytics or your CRM.

  2. We find out

    You see what your customers see.

    Every day we put your customers’ questions to ChatGPT, Gemini and Google’s AI search. We show you who gets recommended instead of you and which websites the answers rely on.

  3. Recommendations

    A plan instead of guesswork.

    What to change on your website and where to get listed, so AI has something to cite. Do it yourself or together with IWIS.

  4. The result

    AI recommends you too.

    Your brand starts appearing in the answers — and you see it in your daily report.

Live · first check without an email

Check your brand
right now.

Enter your brand and a question your customers ask. In 20–60 seconds you’ll see what ChatGPT answers, who it recommends, which websites it relies on — and whether you’re there.

3 free checks a day · the first one without an email
Sample answer
Where can I get a good manicure in Clapham?
ChatGPT
Here are a few options worth considering: 1. The Nail Loft — often praised in reviews 2. Lacquer Room — convenient location and good ratings 3. Pink — a popular choice with locals

Lavender Beauty isn’t here

Enter your brand and a question — ChatGPT will answer right now, just as it answers your customers.

Not just numbers —
but what to do first.

See how often AI names you and your competitors, what it gets wrong about you, and where to start: prioritised steps, backed by evidence.

Lavender Beauty
Example · illustrative data
Share of voice your share of all brands in the answers24%+3 pp this week
Mentions how many answers name you41%
Recommended how many answers recommend you specifically12%
Your site cited how many answers link to your website18%

Who AI recommends when clients ask

The Nail Loft38%
Lacquer Room29%
Lavender Beauty24%

What AI gets wrong about you

AI says“Lavender Beauty: phone bookings only”
In fact24/7 online booking

Start here

Get featured in “The best nail salons in London” — AI cites it when recommending your competitors The Nail Loft and Lacquer Room.

Start here

By priority: what matters most for whether AI recommends “Lavender Beauty”.

The brands and figures in this example are illustrative. Your report will show your competitors, your customers’ questions and a plan made for you.

One answer is chance.
Seven days is a trend.

AI answers a little differently every time, even to the same question. So we never draw conclusions from a single answer: we put the same questions to ChatGPT, Gemini and Google’s AI search every day, from your city and in your language, and count how often you’re recommended over a week or a month.

  • ChatGPT and Gemini answer with web search switched on — just as they do for a real customer
  • Google AI Overviews and AI Mode — the real Google results page, as seen from your city
  • Every figure expands into the actual AI answers and the websites they cited
  • Conclusions come from the trend over a week or a month, not from a single day
“Where can I get a good manicure in Clapham?”Lavender Beauty
top dot — ChatGPTbottom dot — Gemini
Hover over a day to see the answersThis week: 0%

GEO: get recommended in ChatGPT and other AI assistants

GEO (Generative Engine Optimization) means working on AI assistants mentioning and recommending your brand. AI Visibility shows the starting point and the plan: which questions customers ask, who AI recommends instead of you, which websites it relies on and what it gets wrong about you. Then concrete steps: which pages to create or update, where to appear, what to correct. Do it yourself or with the IWIS team — the daily answers show what changed.

What GEO is and where to start

Take a look inside.

Where the numbers come from, where to find your action plan and how to see what’s changed — in 45 seconds.

Your first week is free.
Along with your first action plan.

  1. Today

    You send a request

    Name, email and website — it takes a minute.

  2. Within one working day

    We set up monitoring

    We pick your customers’ questions and a list of competitors, then email you your login.

  3. Days 1–7

    Answers and your first plan

    Fresh AI answers to your customers’ questions every morning. By the end of the week, a prioritised list of steps: what to do first.

  4. After the week

    You decide what’s next

    Carry on monitoring on a paid plan. Implement the plan yourself or hand it to the IWIS team. All your data stays in your dashboard.

Pay only for what you track.

Choose your sources, the number of questions and how often to check — the price updates instantly. From $30 a month.

AI assistants and search
Customer questions
10questions

One question is what a customer types into AI, for example: “Where can I get a good manicure in Clapham?”

How often to check

Google AI Overviews — the short AI summary Google shows above the usual search results. Google AI Mode — a separate search mode where Google answers like a chat assistant. Both are added at the same price as ChatGPT and Gemini. Google doesn’t show an AI summary for every search — when it doesn’t, we say so.

Alongside monitoring

Google Search Console integration

Next to the AI answers — how people find you in regular Google: impressions, clicks and the searches that bring visitors to your website. You can see whether changes from your action plan also show up in regular search.

Free when you pay for 3 months or moreOn monthly billing — $50 a month

We only need read access to your Search Console

Connect together with monitoring

Implementation by the IWIS team

No time for the action plan? We’ll do it for you: update or create pages on your website, prepare and place articles, and correct outdated details in your listings. We check every step against the same daily AI answers.

Priced after a week of monitoring, once the plan is clear

Discuss implementation

Questions and answers

Questions from beauty salon owners

How does AI know about salons?

From Google Maps, online booking platforms, Instagram and local round-ups. The service shows which of them AI cites when it recommends other salons.

AI says we only take bookings by phone, but we have online booking. What can we do?

The service finds errors like this and shows where AI picked up the outdated information. The plan tells you exactly where to update it.

We’re in a residential area, not the centre. Is tracking worth it?

Yes, because that’s exactly how clients ask: “manicure in Clapham”, “salon near me with online booking”. We tailor the questions to your area and services.

What exactly do I get — statistics or recommendations?

Both, but the main thing is the action plan. Every day we put your customers’ questions to ChatGPT, Gemini and Google’s AI search and see who they recommend, which websites they rely on and what they get wrong about you. From that we build a prioritised list of steps: which rankings and media to get into, what to correct, which page to create, where to collect reviews. Mark a step “Done” and you’ll see how the answers changed before and after.

How is this different from SEO?

Google shows ten links and the customer scrolls through them. AI gives one ready-made answer and names only a few brands — a shortlist instead of a page of results. If you’re not on it, the customer simply never hears of you. The methods are similar to SEO: content on your website, mentions on authoritative sites, reviews. But AI weighs different sources, so they need to be checked separately.

AI answers differently every time. Can I trust the numbers?

Not from a single answer — which is why we don’t rely on one. We ask the same questions every day, from your city and in your language, and count how often you’re recommended over a week or a month. You see a trend, not a fluke. Every figure expands into the actual AI answers and the websites they cited.

How does this relate to sales?

Honestly: nobody can yet calculate exactly how many sales each AI answer brought in, and we don’t promise that. What you can see: in Google Analytics 4, visits from chatgpt.com, gemini.google.com and other AI assistants appear as a separate traffic source, so you can track whether they grow after your changes. With the Search Console integration you also see impressions and clicks in regular Google alongside. And the logic is simple: if AI recommends a competitor, the customer goes there without ever hearing about you.

Which languages and cities do you support?

We ask questions in your customers’ language — English, German, Ukrainian, Polish or Russian — as if someone were searching from your city or country. So we can track brands wherever they operate.

Can you do it all for me?

Yes, if you’d like. IWIS is an agency: we’ll write and update pages on your website, prepare and place articles, and correct outdated information in your listings. It’s a separate service, priced after a week of monitoring, once the plan is clear. Nobody can guarantee that AI will start recommending you. But we check every step against the same daily answers.

What about AI answers in Google?

We track those too. Google AI Overviews is the AI summary above the usual search results; Google AI Mode is a separate AI search mode. We check the real Google page from your city and in your language. Google doesn’t show an AI summary for every search — when it doesn’t, we say exactly that: “Google showed no AI answer”, rather than counting it as an error.

How much does it cost?

$5 a month per question per source, checked daily. 10 questions in ChatGPT and Gemini every day — $100 a month. Google AI Overviews and AI Mode are added the same way, at the same price. Checking twice a week is 60% cheaper, weekly 75% cheaper. Large volumes get up to 20% off. The minimum plan is $30 a month. Your first week is free, with all four sources. The Search Console integration is free if you pay for 3 months or more; on monthly billing it’s $50 a month.

What do you need from me?

Just your website address. We don’t need access to your website or analytics: everything else comes from the AI answers. If you like, we’ll connect Google Search Console (read-only access) so you can see how people find you in regular Google. Your data is visible only to you and the people you invite to your dashboard.

What happens after 7 days?

If you decide to continue, you choose a plan and monitoring carries on without a break. If not, we stop collecting new data, and everything gathered so far stays in your dashboard. No payment, no commitment.

Find out who AI recommends instead of your salon.

A free week: answers from AI assistants and Google’s AI search, your competitors and your first action plan. We handle the setup within one working day. No payment, no commitment.

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