Guides to brand visibility in AI

Practical answers to what owners and marketers ask about ChatGPT, Gemini and Google’s AI search: how to check what AI says about your business, and what to change so it recommends you.

AI chatbot brand recommendation audit: who does it and what it checks

An AI recommendation audit shows whether ChatGPT and Gemini mention your brand, what they say about it and which sites they rely on. Who does it, what it covers.

Which sources AI (artificial intelligence) relies on when recommending companies: monitoring data

Data from 3057 AI answers: the brand's own site is cited in 54% of answers with sources, media and blogs also in 54%, competitors' sites in 36%. What to do next.

How to see visits from ChatGPT, Gemini and Perplexity in Google Analytics 4

Where to find visits from ChatGPT, Gemini, Perplexity and Copilot in Google Analytics 4: the AI Assistant channel, source reports, a regex channel and limits.

AI brand monitoring tools for ChatGPT, Gemini and Google’s AI search: 2026 comparison

10 tools compared: Profound, Peec AI, Otterly.AI, Semrush, Ahrefs, SE Ranking, SEOcrawl, Rankscale, Geoptie and AI Visibility — prices, platforms, languages.

How optimising for AI (artificial intelligence) differs from classic SEO

SEO competes for a spot among ten links; AI optimisation competes for a mention in a single answer. How the sources and metrics differ, and what stays the same.

How to check if ChatGPT recommends your business: a practical checklist

A checklist: which questions to ask ChatGPT, Gemini and Google AI Overviews, in which language and city, why one answer isn’t enough and how to track mentions.

What to do when ChatGPT or Gemini gets your prices, opening hours or address wrong

Why ChatGPT and Gemini get prices, opening hours and addresses wrong, and how to fix it: your site, Google Business Profile, directories, markup and checking.

What is GEO (generative engine optimisation) and should you outsource it?

GEO is the work of getting ChatGPT, Gemini and Google AI to mention your brand. What it involves, how it relates to SEO and when to hand it to an agency.

How to appear in Google AI Overviews and AI Mode: optimising for Google’s AI search

How Google picks sources for AI Overviews and AI Mode, what a business can do to appear in these answers, and why the AI block doesn’t show for every search.

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