AI brand monitoring tools for ChatGPT, Gemini and Google’s AI search: 2026 comparison

Short answer

AI brand monitoring tools all do the same thing: they regularly put the questions your customers ask to ChatGPT, Gemini, Google’s AI answers and other assistants, and count how often your brand appears, which competitors are named instead of you and which websites the answers rely on. Where they differ is which AI platforms they cover, how much a single question costs, whether they can work with your language and city, and whether they give you an action plan.

Below is a comparison of ten tools based on their official pages as of October 2026. Prices change often, so each one has a link to its source. Where we couldn’t verify a fact on the official website, we say “not stated publicly”.

Comparison table

Each tool in brief

Profound

A platform for large brands. As of October 2026, the official pricing page lists a free trial (50 questions, checked daily for 7 days, ChatGPT, Gemini and AI Overviews, one language and one region) and an Enterprise plan with pricing on request, up to nine AI platforms, an API and dedicated support. A separate agency plan is also mentioned, but its price isn’t shown on the page. Source: tryprofound.com/pricing.

Peec AI

A tool with Starter (50 questions), Pro (150) and Advanced (350) plans: daily checks, three models of your choice, unlimited users. Countries and languages don’t affect the price. It offers gap analysis (sources that mention competitors but not you) and recommended actions. Prices on the pricing page load dynamically, so we couldn’t capture them — please check for yourself. Source: peec.ai/pricing.

Otterly.AI

An affordable entry point: Lite at $29 a month gives you 15 questions in ChatGPT, AI Overviews, Perplexity and Copilot. Gemini and AI Mode are paid add-ons ($9 a month each on Lite), and Claude is separate. It includes recommendations and a page audit. Source: otterly.ai/pricing.

Semrush

For those already using Semrush. The standalone AI Visibility plan costs $99 a month per domain, billed annually, and includes 25 questions with daily data. AI tracking is also part of the SEO platform plans (for example, Starter includes 50 questions daily). Languages and countries aren’t stated on the pricing page. Sources: semrush.com/pricing/ai, semrush.com/pricing.

Ahrefs Brand Radar

For those already using Ahrefs. As of October 2026, Brand Radar has two modes. Custom prompts are included in Ahrefs plans from Lite ($129 a month): Lite gives 5 questions and 150 checks a month; a check is one question on one platform in one location. Extra check packs start at $50 a month. Ready-made AI indexes with millions of collected answers are an add-on: $199 a month for one platform or $699 a month for all. Platforms: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, plus Claude for custom prompts. You can set the country for a question; the list of languages isn’t stated publicly. There are free AI Overviews Tracker and AI Mode Tracker tools with no sign-up — a limited preview of Brand Radar data, and according to Ahrefs their coverage is best in English. Sources: ahrefs.com/brand-radar, Ahrefs help centre, ahrefs.com/pricing.

SE Ranking

Tracks AI Overviews, AI Mode, ChatGPT and Gemini. AI monitoring is available as the AI Search add-on ($89 a month on monthly billing) and in some of the platform’s plans. The product page mentions 7 markets and 5 languages, but doesn’t list them. Sources: seranking.com/pricing.html, seranking.com/ai-visibility-tracker.html.

SEOcrawl

Brand monitoring in ChatGPT, Claude, Gemini, Perplexity and Copilot: mentions, share of voice, sentiment and cited sources. As of October 2026, Google’s AI answers are marked “coming soon”. Each question is set up separately by country and language, but the list of languages isn’t stated publicly. Plans are counted in questions per week: Starter is €49 a month (€33 billed annually) for 250 questions a week, followed by Growth, Pro and Agency; 30 days free. The product page doesn’t describe automatic recommendations — it suggests you find the questions where your brand is missing yourself and create content for them. Sources: seocrawl.ai/ai-brand-monitoring, seocrawl.ai/pricing.

Rankscale

The widest list of AI platforms among the low-cost tools: ChatGPT, Perplexity, all of Google’s AI products, DeepSeek, Mistral, Claude, Copilot. Payment is in credits; Essentials is $17 a month on annual billing only, Pro is $99 a month. Source: rankscale.ai/pricing.

Geoptie

Starter at $49 a month: 15 questions, 2 brands, any four of seven AI platforms, which you can switch. It includes unlimited audits and content generation, and 123 markets. Source: geoptie.com/pricing.

AI Visibility by IWIS

A hybrid: a SaaS platform for daily monitoring plus IWIS agency services. It checks ChatGPT, Gemini, AI Overviews and AI Mode every day. Questions are asked in your customers’ language and as if from their city — which matters for the Ukrainian market and for local businesses. Every figure opens up to the actual answers and sources, and the action plan shows what to change and where. The IWIS team can take on implementation. Limitations: Perplexity, Copilot and Claude aren’t tracked. Prices are on the pricing page.

How to choose an AI brand monitoring tool

1. Budget. Work out how many questions you really need. A local business often gets by with 10–20 questions; an online shop with many categories needs more. Compare the price of one question on one platform, not the names of the plans.
2. AI platforms. Check whether the platforms you need are included in the base price or cost extra. In Ukraine, ChatGPT, Gemini and Google’s AI answers usually matter most; Perplexity or Copilot only if your audience uses them.
3. Language and country. An AI answer depends on the language of the question and where it’s asked from. If your customers ask in English in Manchester or Bristol, make sure the tool can do exactly that. The most reliable way is to test it during a trial.
4. API or web interface. Answers via the API and in the ChatGPT or Gemini web interface can differ, including in the number of sources. Find out what exactly the tool captures.
5. Whether you need an action plan and implementation. Numbers without conclusions change little. If you don’t have someone to turn the data into tasks, choose a tool with specific recommendations or a team that can help carry them out.
6. Frequency and history. AI answers slightly differently every day, so look at trends over a week or a month rather than at individual answers.

To learn how to check answers manually, read how to check if ChatGPT recommends your business; for the difference from traditional SEO, see AI visibility vs SEO.

How to check your business

Start with the free live check: enter your brand name and a customer question, and in 20–60 seconds you’ll see a real ChatGPT answer. To see how things change over several days across four sources, get a free week of AI Visibility — all you need to start is your website address.